Digital- The New rage

Hi.

The new buzz word " Digital ", is just another medium for god sake.

It is just another medium to reach the consumer. The marketers think that new mediums are the ideas to enhance their brands.

But, first of all we tend to forget that each new medium is just a medium. We are still selling it to the same human whose genes have not changed for over a century. Each time only a medium was used to communicate the Idea.

Let's not forget the "Ideas" still rules the marketing and brand worlds.

Cheers till the next post.