Hi.
Did we ever realise that any brands backbone is clearly it's distribution. We would all other elements of the product mix right. But if the brand is not available at the right retail counters at the right time, the brand strats to show a downswing.
The clear example in the Inidan context is ITC. Hats off to the way the company operates. I think they show dadagiri in Marketing.
Any brand which is launched by ITC is clear shot winner. The placement across the whole nation takes at least 45 days. The brand managers initial off take numbers are met. Man what a pleasure for the Marketing guys at ITC. Even if ther
e are issues with any mix of the product, same can be intern corrected during the course of 45 days.
So Distribution is the name of the game at least in the Indian context.
Cheers till next post.
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2 comments:
Dadagiri on the net too , huh???
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